Erin Shepherd

Menu

Terms and Conditions

Last Updated August 2026

1. Agreement to Terms.

These Terms and Conditions (“Terms” or “Agreement”) govern your access to and use of the website located at https://erinshepherd.com and any related subpages (the “Website”) operated by Erin Shepherd (“Company,” “I,” “me,” or “my”). “You” and “your” refer to the individual or entity accessing or using the Website.

By accessing or using this Website, you acknowledge that you have read, understood, and agree to be bound by these Terms and the Privacy Policy, posted below. If you do not agree to these Terms or the Privacy Policy, or if you are not legally able to form a binding contract, you must immediately stop using the Website.

2. Age Requirements.

This Website is intended for users who are at least 16 years old. If you are under 16, you may not use this Website or submit any personal information to me. By using this Website, you represent that you are at least 16 years old and meet the minimum age required to form a binding contract in your jurisdiction.

3. Changes to Terms.

I reserve the right to update and revise these Terms at any time. The date these Terms were last updated is noted at the top of this page. Your continued use of the Website after such changes constitutes your acceptance of the revised Terms. I encourage you to review these Terms periodically.

4. Website Access and Availability.

I reserve the right to modify, suspend, or discontinue the Website (or any part of it) at any time, with or without notice. I am not liable to you or any third party if the Website or any part of it is unavailable for any reason, including scheduled or unscheduled maintenance, upgrades, or server issues.

5. Privacy.

Your use of the Website is also governed by the Privacy Policy, posted below. The Privacy Policy describes how I collect, use, share, and protect your personal information. By using the Website, you acknowledge that you have reviewed the Privacy Policy.

6. Intellectual Property.

All intellectual property on and in the Website, including but not limited to text, graphics, images, logos, trademarks, service marks, trade names, designs, slogans, audio, video, software, and other content (collectively, “Company Content”), is owned by or licensed to the Company and is protected by United States and international copyright, trademark, and other intellectual property laws.

You are granted a limited, non-exclusive, non-transferable, revocable license to access and use the Website and Company Content for your personal, non-commercial use only. This license does not include the right to:

  • Reproduce, modify, distribute, display, or create derivative works from any Company Content.
  • Use any Company Content for commercial purposes without the Company’s prior written consent.
  • Remove, alter, or obscure any copyright, trademark, or other proprietary notices on any Company Content.
  • Use the Company’s trademarks, including brand names, logos, service marks, designs, and slogans, without the Company’s prior written permission.

Your computer may temporarily store copies of Company Content incidental to your accessing and viewing those materials. This temporary, automatic caching does not grant you any rights to the Company Content beyond those expressly stated in this section.

7. Artificial Intelligence and Automated Data Collection.

Artificial intelligence systems, AI-powered search engines, and similar technologies may index, reference, cite, and link to my Website and Company Content, provided they comply with the following:

  • Attribution and Linking. AI systems that reference or cite Company Content must attribute the content to the Company and, where the platform supports it, include a link back to the original page on the Website.
  • Respect for robots.txt. Automated agents must comply with my robots.txt file and any other technical directives regarding access. If my robots.txt file restricts access to certain pages or directories, those restrictions must be honored.
  • Rate Limits and Performance. Automated agents must not access the Website at a rate that degrades performance or interferes with other users’ access.
  • Accurate Identification. Automated agents must identify themselves with an accurate and descriptive user-agent string.

The following activities are prohibited without the Company’s prior written consent:

  • Bulk scraping, copying, or reproducing substantial portions of the Website or Company Content for any purpose.
  • Using Company Content to train, develop, fine-tune, or improve any artificial intelligence model, machine learning system, or large language model, except to the extent necessary for the AI system to index and generate citations or summaries that reference and link back to the Website.
  • Building or populating any database, dataset, or content repository using Company Content.
  • Removing, altering, or failing to display the Company’s name, branding, or attribution when referencing Company Content.

For clarity, an AI-powered search engine or chatbot that reads my Website content in order to answer a user’s question and provides attribution to the Company with a link back to my Website is permitted. An AI company that scrapes my Website to incorporate my content into its training dataset without my consent is not permitted.

Unauthorized automated access to the Website constitutes a violation of these Terms and may violate applicable laws, including the Computer Fraud and Abuse Act (18 U.S.C. § 1030).

8. Linking to the Website and Social Media.

You may link to my Website, provided that you comply with the following guidelines:

  • If you are linking to my Website as a credited source for an article, blog post, or press coverage, you must include a direct hyperlink to my Website in the cited material. No content from my Website may be copied in its entirety without the Company’s prior written permission.
  • All links to my Website must make clear that you do not have any affiliation with, endorsement from, or sponsorship by the Company, unless you have a separate written agreement with me (such as an affiliate, influencer, or partnership agreement).
  • You may only link to my Website from a site or social media account that is owned or operated by you and that complies with these Terms.
  • You agree to remove any and all links to my Website promptly upon my request.

9. User Submissions and Content License.

My Website may include features that allow you to submit, post, or transmit content and materials, including but not limited to reviews, comments, testimonials, images, videos, and other creative works (collectively, “User Content”). All User Content must comply with the User Content Standards set forth in Section 10.

By submitting User Content to me through my Website, social media, online reviews, or any other platform, you grant the Company a non-exclusive, royalty-free, perpetual, irrevocable, worldwide, transferable, and sublicensable license to use, reproduce, modify, adapt, publish, display, distribute, and create derivative works from your User Content for any lawful business purpose, including but not limited to marketing, advertising, promotional materials, and social media. In connection with this license, I may use your name, likeness, and any other publicly available information you have provided alongside your User Content.

All User Content is non-confidential. You represent and warrant that:

  • You own or have the necessary rights, licenses, and permissions to submit the User Content and to grant the license described above.
  • Your User Content does not violate any third party’s intellectual property rights, privacy rights, or other legal rights.
  • Your User Content is accurate and not misleading.

You are solely responsible for your User Content. The Company is not liable for any User Content submitted by you or any other user.

10. User Content Standards.

All User Content submitted to or through my Website must comply with the following standards. User Content must not:

  • Violate any applicable federal, state, local, or international law or regulation, or promote illegal activities.
  • Violate any third party’s intellectual property or other legal rights.
  • Contain obscene, indecent, sexually explicit, or violent material.
  • Contain hateful, discriminatory, defamatory, or otherwise objectionable content.
  • Harass, threaten, stalk, or intimidate any person.
  • Misrepresent any person’s identity or organizational affiliation.
  • Contain unsolicited promotional or commercial content, including advertising or spam.
  • Contain any viruses, malware, or other harmful code.

If you encounter content on my Website that you believe violates these standards, please contact me immediately at erin@erinshepherd.com so I can review and take appropriate action.

11. Monitoring and Enforcement.

I am not obligated to review User Content before it is posted to the Website and assume no liability for failing to remove objectionable content. However, I reserve the right, in my sole discretion, to:

  • Remove or refuse to post any User Content for any reason or no reason.
  • Take any action with respect to User Content that I deem necessary or appropriate, including if I believe such content violates these Terms, infringes any third party’s rights, threatens the safety of any person, or could create liability for the Company.
  • Terminate or suspend any user’s access to the Website for any violation of these Terms.
  • Disclose your identity or other information about you to any third party who claims that your User Content violates their rights, or as required by law, court order, or governmental request.
  • Cooperate with law enforcement authorities or court orders requesting or directing the disclosure of the identity or other information of anyone posting content on or through the Website.

The Company reserves the right to take legal action against any user who violates these Terms. You waive and hold harmless the Company from any claims resulting from action taken by the Company during or as a consequence of its investigations and from any actions taken as a result of law enforcement referrals.

12. Restricted Uses.

You agree to use the Website only for lawful purposes and in accordance with these Terms. You may not use the Website:

  • In violation of any applicable federal, state, local, or international law or regulation.
  • For any discriminatory purpose.
  • To impersonate the Company, another user, or any other person or entity.
  • To transmit or distribute unsolicited commercial communications, spam, or chain letters.
  • To engage in any conduct that restricts or inhibits anyone’s use or enjoyment of the Website.

You may not:

  • Use any robot, spider, crawler, scraper, or other automated means to access the Website, except as expressly permitted in Section 7.
  • Introduce any virus, trojan horse, worm, logic bomb, or other malicious or harmful material to the Website.
  • Attempt to gain unauthorized access to, interfere with, damage, or disrupt any part of the Website, any server on which the Website is hosted, or any database connected to the Website.
  • Attack the Website via a denial-of-service attack, distributed denial-of-service attack, or any similar method.
  • Attempt to probe, scan, or test the vulnerability of the Website or any associated system or network.

13. Products and Services.

I may describe or reference my services on this Website, including but not limited to consulting, editing, proofreading, and virtual assistant services. All descriptions of services on this Website are for informational purposes only. The specific terms, scope, deliverables, and pricing for any service engagement will be governed by a separate written agreement between you and the Company. In the event of any conflict between these Terms and a separate service agreement, the service agreement will control with respect to the services covered by that agreement.

14. External and Affiliate Links.

My Website may contain links to third-party websites, resources, advertisements, affiliate links, and sponsored content that are not owned or controlled by the Company. These links are provided for your convenience only.

I have no control over, and assume no responsibility for, the content, privacy policies, practices, or availability of any third-party websites or resources. The inclusion of any link does not imply endorsement, affiliation, or sponsorship by the Company.

15. Disclaimer and No Warranties.

THE WEBSITE AND ALL COMPANY CONTENT, PRODUCTS, AND SERVICES ACCESSIBLE THROUGH IT ARE PROVIDED ON AN “AS-IS” AND “AS-AVAILABLE” BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY.

TO THE FULLEST EXTENT PERMITTED BY LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

  • WARRANTIES OF TITLE, MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE.
  • WARRANTIES OF NON-INFRINGEMENT.
  • WARRANTIES THAT THE WEBSITE WILL BE UNINTERRUPTED, SECURE, OR FREE FROM ERRORS, VIRUSES, OR OTHER HARMFUL COMPONENTS.
  • WARRANTIES REGARDING THE ACCURACY, COMPLETENESS, RELIABILITY, OR USEFULNESS OF ANY CONTENT ON THE WEBSITE.

The Website and its content are informational in nature and do not constitute legal, medical, financial, or other professional advice. You are solely responsible for evaluating and acting upon any information found on the Website.

The Company does not guarantee any specific results, including financial, business, health, or personal outcomes, from your use of the Website, its content, or any products or services described on the Website. Any testimonials or case studies displayed on the Website represent individual experiences and are not guarantees of similar results.

Individual results vary based on factors outside the Company’s control, including your effort, market conditions, and business practices. Your use of and reliance on any information, testimonial, or case study on the Website is at your own risk, and the Company assumes no liability for outcomes resulting from that reliance.

16. Limitation of Liability.

TO THE FULLEST EXTENT PERMITTED BY LAW, THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, AND SERVICE PROVIDERS SHALL NOT BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATED TO:

  • YOUR USE OF OR INABILITY TO USE THE WEBSITE.
  • ANY CONTENT, PRODUCTS, OR SERVICES OBTAINED THROUGH THE WEBSITE.
  • UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR DATA OR TRANSMISSIONS.
  • ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE WEBSITE.
  • ANY OTHER MATTER RELATING TO THE WEBSITE.

THIS LIMITATION APPLIES REGARDLESS OF THE LEGAL THEORY (WHETHER CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR OTHERWISE), EVEN IF THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE EXTENT PERMITTED BY LAW, THE COMPANY’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS AND YOUR USE OF THE WEBSITE SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT YOU HAVE PAID TO THE COMPANY IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED DOLLARS ($100.00).

THIS LIMITATION OF LIABILITY SHALL NOT APPLY TO LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.

17. Indemnification.

You agree to defend, indemnify, and hold harmless the Company, its officers, directors, employees, agents, licensors, and service providers from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to:

  • Your use of the Website or any activity conducted through your account.
  • Your User Content or any other content you submit, post, or transmit through the Website.
  • Your violation of these Terms.
  • Your violation of any applicable law or regulation.
  • Your violation of any third party’s rights, including intellectual property, privacy, or publicity rights.

18. DMCA Copyright Takedown Procedure.

I respect the intellectual property rights of others. If any content on my Website is found to be a copyright infringement, I will respond to and comply with any DMCA Takedown Notices.

19. Electronic Communications.

By using the Website or providing your email address to me, you consent to receive electronic communications from me, including but not limited to emails, notices, and disclosures. You agree that all agreements, notices, disclosures, and other communications I provide to you electronically satisfy any legal requirement that such communications be in writing.

20. Termination.

I may, in my sole discretion, terminate or suspend your access to all or part of the Website at any time, with or without cause, and with or without notice. Reasons for termination may include, but are not limited to:

  • Violation of these Terms.
  • Conduct that I determine, in my sole discretion, to be harmful to other users, the Company, or third parties.
  • Requests by law enforcement or other governmental authorities.

Upon termination, your right to use the Website will immediately cease. All provisions of these Terms that by their nature should survive termination shall survive, including but not limited to intellectual property provisions, warranty disclaimers, limitation of liability, indemnification, and dispute resolution.

21. Binding Arbitration and Class Action Waiver.

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY TRIAL.

In the event of any dispute, claim, or controversy arising out of or relating to these Terms or your use of the Website (“Dispute”), you and the Company agree to first attempt to resolve the Dispute informally by contacting me at erin@erinshepherd.com. If the Dispute is not resolved within thirty (30) days of the initial notice, either Party may initiate binding arbitration as described below.

You and the Company agree that any Dispute that cannot be resolved informally shall be resolved through binding arbitration conducted in accordance with the rules of the American Arbitration Association (“AAA”). The arbitration shall be conducted in New Castle County, Delaware.

IF THE ARBITRATION CANNOT PROCEED IN THE DESIGNATED JURISDICTION, THE ARBITRATION SHALL BE CONDUCTED REMOTELY VIA VIDEOCONFERENCE OR IN A JURISDICTION MUTUALLY AGREED UPON BY THE PARTIES.

The arbitrator’s decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

Class Action Waiver. YOU AND THE COMPANY AGREE THAT EACH PARTY MAY BRING DISPUTES AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON’S CLAIMS AND MAY NOT PRESIDE OVER ANY FORM OF CLASS OR REPRESENTATIVE PROCEEDING.

Arbitration Costs. Each Party shall bear its own costs and attorneys’ fees in connection with the arbitration. Filing fees and arbitrator compensation shall be governed by the AAA’s applicable rules and fee schedules.

Exceptions to Arbitration. Notwithstanding the foregoing, either Party may bring an individual action in small claims court for Disputes within the court’s jurisdictional limits. Either Party may also seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of intellectual property rights.

22. Choice of Law and Geographic Scope.

These Terms and your use of the Website are governed by and construed in accordance with the laws of Delaware, without regard to its conflict of law principles.

This Website is operated from the United States. If you access the Website from outside the United States, you do so at your own risk and are responsible for compliance with the laws of your jurisdiction. By using this Website, you consent to the transfer of your information to the United States and acknowledge that U.S. laws may differ from the laws of your country.

23. Force Majeure.

The Company shall not be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from circumstances beyond the Company’s reasonable control, including but not limited to natural disasters, acts of government, pandemics, epidemics, internet or telecommunications failures, cyberattacks, power outages, labor disputes, or disruptions to third-party services on which the Website relies.

24. Severability and No Waiver.

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable, or if it cannot be modified, it shall be severed from these Terms. All remaining provisions shall continue in full force and effect.

No failure or delay by the Company in exercising any right or remedy under these Terms shall constitute a waiver of that right or remedy. Any waiver of any provision of these Terms will be effective only if made in writing and signed by an authorized representative of the Company.

25. Transfer and Assignment.

You may not transfer or assign any of your rights or obligations under these Terms to any third party without the Company’s prior written consent. The Company may freely assign its rights and obligations under these Terms without restriction. These Terms shall be binding upon and inure to the benefit of the Parties and their respective successors and permitted assigns.

26. Notices.

I may provide notice to you by: (i) sending a message to the email address associated with your account, or (ii) by posting a notice on the Website. Notices sent by email are effective at the time of sending. Notices posted to the Website are effective upon posting.

You may provide notice to the Company by certified mail [contact erin@erinshepherd.com for address]. Notices provided by certified mail are effective upon actual receipt.

All legal notices, including those related to intellectual property and copyright infringement claims, should be sent by certified mail to the Company’s address located in the provision above.

All general inquiries and other communications relating to the Website should be directed to: erin@erinshepherd.com

27. Entire Agreement.

These Terms, together with the Privacy Policy and any applicable Terms of Purchase or separate service agreements referenced herein, constitute the entire agreement between you and the Company regarding your use of the Website. These Terms supersede all prior and contemporaneous agreements, understandings, and communications, whether written or oral, regarding the subject matter of these Terms.

The Company reserves any and all rights not expressly granted in these Terms.

Privacy Policy

Last Updated August 2026

1. Purpose and Scope.

Welcome to Erin Shepherd (“Company,” “I,” “my,” or “mine”). This Privacy Policy (“Policy”) outlines how I collect, use, share, and protect your personal information when you visit my website https://erinshepherd.com and any related subpages (the “Website”).

This Policy applies when you:

  • Visit or browse my Website.
  • Engage with any features such as chat, user submissions, or electronic messaging on my Website.
  • Opt into email newsletters or marketing communications.
  • Purchase services, products, or digital products via my Website.
  • Engage with my content on social media platforms.

This Policy does not cover data collected offline or via third-party websites or platforms, including affiliates or service providers.

This Policy describes my data practices. Where required by applicable law, I will obtain your consent before collecting or processing your personal information. By providing your information through forms, account registration, or purchases on my Website, you consent to the practices described in this Policy. For browsing data and cookies, please see my cookie consent preferences in Section 7.

2. Age Requirements.

I do not knowingly collect or solicit personal information from anyone under the age of 16. If you are under 16, please do not submit any personal information to me. If I learn that I have inadvertently collected personal information from someone under 16, I will promptly delete it. If you believe I have collected such information, please contact me at erin@erinshepherd.com.

3. Legal Bases for Processing.

I process your personal information only when I have a valid legal basis to do so. Depending on the circumstances, I rely on one or more of the following:

  • Contract Performance. Processing that is necessary to fulfill a contract with you, such as completing a purchase or delivering a digital product.
  • Legitimate Interests. Processing that is necessary for my legitimate business interests (such as improving my Website, marketing my services, or preventing fraud), provided those interests are not overridden by your rights.
  • Where you have given me clear, affirmative consent to process your data for a specific purpose, such as subscribing to a newsletter or opting into marketing communications. You may withdraw consent at any time.
  • Legal Obligation. Processing that is necessary for compliance with applicable laws, regulations, or legal processes.

4. Collected Information.

I collect various types of personal information from you, which may include:

  • Personal Identifiers. Name, email address, phone number, billing address, etc.
  • Financial Information. Payment details such as credit card or banking information.
  • Geolocation Data. IP address, location data from your device.
  • Demographic Information. Age, gender, occupation, etc.
  • Internet and Device Activity. Browser type, operating system, browsing behavior on my Website.
  • Authentication Data. Social media usernames, passwords, and account security data.
  • Photos, videos, or other media you may upload to the Website.
  • Digital Product Data. Engagement data collected when you purchase a digital product or service through my Website.
  • Order and Transaction Information. Products or services purchased, order history, order amounts, and delivery information.
  • Customer Service Records. Records of communications with customer support, including chat logs, emails, and phone call records.

This data is collected directly from you when you provide it (e.g., during purchase) or automatically via cookies and other tracking technologies when you browse my Website.

5. Sensitive Personal Information.

Some of the information I collect may be classified as “sensitive personal information” under applicable privacy laws, including:

  • Financial account information (e.g., credit card or bank account numbers combined with access credentials).
  • Precise geolocation data.

I use sensitive personal information only as necessary to provide the services you request, process transactions, ensure security, and comply with legal obligations. I do not use or disclose sensitive personal information for purposes beyond those permitted by applicable law.

If you are a California resident, you have the right to limit my use and disclosure of your sensitive personal information. To exercise this right, please see Section 10 (Consumer Rights) below.

6. Sources of Information.

Your personal information may be collected from the following sources, including, but not limited to:

  • Directly from You. When you fill out forms, subscribe to services, or make purchases on my Website.
  • Third Parties:
    • Payment Processors. When you make a purchase, I collect data via third-party payment gateways (e.g., Stripe, PayPal) to process your transactions.
    • Analytics Providers. Such as Google Analytics, to monitor traffic and understand how users interact with my Website.
    • Social Media Platforms. If you connect or log in using your social media accounts (e.g., Facebook, Google, LinkedIn), or if you interact with my content on social media, those platforms may share your data with me.
    • Email Marketing Platforms. I collect data through email marketing providers (e.g., Mailchimp, ConvertKit) when you download resources.
    • Fraud Prevention Services. I may receive data from third-party fraud detection and identity verification services to protect against fraudulent transactions.
  • Automated Data Collection. I use cookies, web beacons, and similar technologies to collect data on how you interact with my Website, including your browsing behavior, device information, and IP address. I may also collect data through automated tools such as customer feedback tools or survey responses. For more detail on my use of cookies and tracking technologies, see Section 7 below.

7. Cookies, Tracking Technologies, and Affiliate Marketing.

I use cookies and similar tracking technologies (e.g., web beacons, pixels) to enhance your experience and understand how you use my Website. I may use the following types of cookies:

  • Strictly Necessary Cookies. Required for the Website to function properly (e.g., session management, security). These cookies cannot be disabled.
  • Performance and Analytics Cookies. Help me understand how visitors interact with my Website by collecting usage data. These cookies are used to improve Website functionality.
  • Functional Cookies. Allow me to remember your preferences and settings to personalize your experience.

You can manage your cookie preferences through your browser settings. For information on opting out of the sale or sharing of your personal information through cookies and tracking technologies, see Section 9 (Data Sharing, Sale, and Sharing).

8. How I Use Your Information.

Your personal information may be used for the following purposes:

  • To personalize your experience on my Website. I use your data to tailor content, product recommendations, and resources based on your preferences and browsing history.
  • To process your transactions, including payments and delivery. Your financial information is used to complete purchases and manage billing.
  • To communicate with you about your purchases or customer service inquiries. I may contact you via email or other channels to provide order confirmations, receipts, or updates on product availability or service changes.
  • To deliver marketing and promotional content that may interest you. I may send you relevant offers, promotions, and updates about new products, services, or events that align with your interests, based on your data.
  • To comply with legal obligations and protect my legal rights. I may use your data to comply with applicable laws, regulations, and respond to lawful requests, or to enforce my Terms and Conditions and other agreements.
  • To improve Website performance and develop products or services based on analytics. I analyze data on how users interact with my Website to make improvements and develop new features or services.
  • To fulfill and manage your orders. I use your information to process orders and send order status updates.
  • To prevent fraud and protect transaction security. I use your data to detect and prevent fraudulent transactions, verify identities, and protect the security of purchases made through my Website.
  • To support customer relationship management (CRM) activities. I may use your data in my CRM system to maintain customer profiles, track interactions, and deliver personalized customer support.
  • To administer surveys, quizzes, or feedback forms. Your data may be used to analyze responses from surveys or quizzes you participate in to better understand your preferences and improve my offerings.
  • To generate testimonials or case studies for marketing purposes. If you have shared positive feedback or testimonials with me, I may use that information (with your consent) to create case studies, testimonials, or other promotional materials.

9. Data Sharing, Sale, and Sharing.

I am committed to being transparent about how your personal information is shared or disclosed. Your personal data may be shared with the following parties for the purposes outlined below:

  • Service Providers. I may share your information with trusted third-party service providers who assist in the operation of my business, including:
    • Payment Processors. Companies such as Stripe, PayPal, or other financial institutions that handle payments securely on my behalf.
    • Fulfillment Services. If you purchase digital products, your name and email address may be shared with third-party digital product delivery providers.
    • Email Marketing and Automation Tools. Services like Mailchimp, Flodesk, or ActiveCampaign to help me manage email communications and automate responses.
    • Hosting and IT Support. Web hosting services or IT vendors responsible for maintaining my Website and ensuring its security.
    • Analytics Providers. Tools such as Google Analytics to help me understand Website performance and user behavior.
    • Fraud Prevention and Identity Verification Services. Third-party services that help me verify customer identities and detect fraudulent transactions.
  • Legal Authorities. I may disclose your personal information when required to do so by law, regulation, or legal process, including:
    • In response to a court order, subpoena, or other governmental request.
    • To protect my legal rights, privacy, safety, or property, or that of my customers or others.
  • Non-Personally Identifiable Information. I may share aggregated or de-identified data that cannot reasonably be used to identify you. This type of information may be shared with third parties for analytics, research, or marketing purposes.
  • Consent-Based Sharing. In any other situation where I need to share your personal information, I will do so only with your explicit consent.

Sale and Sharing of Personal Information

I do not sell your personal information to third parties for direct financial compensation. However, I may allow certain third parties (such as affiliate partners) to collect information about your activities on my Website through cookies or other tracking technologies. Under certain privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”), this activity may be considered a “sale” or “sharing” of personal information.

“Sharing” under the CCPA/CPRA means disclosing personal information to a third party for cross-context behavioral advertising purposes, whether or not for monetary consideration.

How to Opt Out of Sale, Sharing, and Targeted Advertising

You may opt out of the sale and sharing of your personal information and manage your data sharing preferences through any of the following methods:

  • Enable a Global Privacy Control (GPC) signal in your browser. I honor GPC signals as a valid opt-out request (see Section 11 below).
  • Adjust your cookie preferences via your browser settings.
  • Opt out of marketing communications via the unsubscribe link in any of my emails.
  • Contact me directly at erin@erinshepherd.com to opt out of specific types of data sharing.

Please note that once your data is shared with a third-party service provider or partner, their privacy practices and policies will apply. I encourage you to review the privacy policies of any third-party websites or services you engage with.

International Data Transfers

If you are located outside the United States, your personal data may be transferred to and processed in the United States or other countries where my third-party service providers operate. I take steps to ensure such transfers comply with applicable data protection laws, such as the GDPR, by implementing standard contractual clauses or similar legal mechanisms.

10. Consumer Rights.

You have certain rights regarding your personal data under applicable privacy laws. The specific rights available to you depend on your jurisdiction.

Rights Available to All Users

  • Right to Access. Request access to the personal data I hold about you.
  • Right to Correction. Request correction of inaccurate or incomplete data.
  • Right to Deletion. Request the deletion of your personal data (subject to legal exceptions).
  • Right to Opt-Out. Opt out of the sale or sharing of your data or targeted advertising. See Section 9 for available opt-out methods.
  • Right to Data Portability. Request transfer of your data to another provider in a commonly used format.

Additional Rights for California Residents (CCPA/CPRA)

  • Right to Know. Request that I disclose the categories and specific pieces of personal information I have collected about you, the categories of sources, the business purposes for collection, and the categories of third parties with whom I share your data.
  • Right to Limit Use of Sensitive Personal Information. Direct me to limit the use and disclosure of your sensitive personal information to purposes necessary to provide the services you request.
  • Right to Non-Discrimination. I will not discriminate against you for exercising any of your privacy rights.
  • Right to Opt Out of Sale and Sharing. Opt out of both the sale of your personal information and the sharing of your personal information for cross-context behavioral advertising.

Additional Rights for EU/UK Residents (GDPR/UK GDPR)

  • Right to Restrict Processing. Request that I restrict the processing of your personal data in certain circumstances (e.g., while I verify the accuracy of your data).
  • Right to Object. Object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
  • Right to Withdraw Consent. Where processing is based on consent, withdraw your consent at any time without affecting the lawfulness of processing conducted before withdrawal.
  • Right to Lodge a Complaint. File a complaint with your local data protection supervisory authority.

How to Exercise Your Rights

To exercise any of these rights, please contact me at erin@erinshepherd.com or use the contact methods listed in Section 15 (Contact Me) below. I will respond to verifiable requests within a reasonable timeframe, during normal business hours and excluding holidays or prescheduled time off.

I may need to verify your identity before processing your request. If you use an authorized agent to submit a request on your behalf, I may require proof of authorization.

Right to Appeal

If I decline to take action on your request, you have the right to appeal my decision. To submit an appeal, contact me at erin@erinshepherd.com with the subject line “Privacy Rights Appeal.” I will respond to appeals within a reasonable timeframe. If your appeal is denied, you may contact your state attorney general or applicable data protection authority.

11. Do Not Track and Global Privacy Control (GPC).

My Website aims to honor Global Privacy Control (GPC) signals where technically supported. For more details on GPC, visit https://globalprivacycontrol.org.

With respect to Do Not Track (DNT) browser signals, there is currently no industry-wide standard for how websites should respond to DNT signals. I will update this Policy if a uniform standard is adopted.

12. Data Retention.

I retain your personal information only for as long as necessary to fulfill the purposes for which it was collected. The following general retention guidelines apply:

  • Account and transaction data: Retained for the duration of your account or business relationship, plus 7 years to comply with tax, accounting, and legal obligations.
  • Marketing data: Retained until you unsubscribe or request deletion.
  • Analytics and cookie data: Retained for up to 14 months.
  • Legal and compliance records: Retained as required by applicable law.

After the applicable retention period, I will securely delete or anonymize your personal data unless retention is required by law. You can request deletion of your data by contacting me, except in cases where retention is required by law.

13. Data Security.

I implement appropriate technical and organizational security measures to protect your data from unauthorized access, loss, or misuse, including encryption, access controls, and secure data storage. However, no method of transmission over the internet or electronic storage is completely secure, and I cannot guarantee the absolute security of your data.

14. Changes to This Policy.

I may update this Privacy Policy periodically to reflect changes in my practices or legal obligations. The “Last Updated” date at the top of this page reflects the latest version. Your continued use of the Website following such changes indicates your acceptance of the updated Policy.

15. Contact Me.

If you have any questions, concerns, or would like to exercise your privacy rights, you can reach me using the following contact methods:

Get A Quote
Get A Quote